Favorites

RMS Beauty - Eyelights Cream Eye Shadow Spark - Follain
Price: $26.00

RMS Beauty - Coconut Cream Makeup Remover - Follain
Price: $20.00

RMS Beauty - "Un" Cover-Up Concealer 000 - Jojoba - Beeswax - Follain
Price: $36.00

RMS Beauty - skin2skin Beauty Sponge - Follain
Price: $20.00

RMS Beauty - Lip2Cheek Balm Demure - Jojoba - SHEA BUTTER - Beeswax - Follain
Price: $36.00

RMS Beauty - Straight Up - Volumizing Peptide Mascara 4.5 ml - Follain
Price: $13.00

RMS Beauty - Pressed Blush - Vegan - BURITI OIL - Follain
Price: $24.00

ILIA - True Skin Serum Concealer Bayberry (TSSC-05) - Vegan - Follain
Price: $30.00

ILIA - Limitless Lash Mascara 0.27 oz - SHEA BUTTER - Beeswax - Follain
Price: $28.00

ILIA - Super Serum Skin Tint SPF 40 Tulum (ST-2) - SHEA BUTTER - Follain
Price: $48.00

ILIA - Nightlite Bronzing Powder Drawn In - Jojoba - Vegan - Follain
Price: $34.00

Ere Perez - Oat Milk Foundation Caramel - Follain
Price: $39.00

Ere Perez - Chamomile Eye Palette - Gorgeous - Follain
Price: $36.00

Ere Perez - Rice Powder Blush & Bronzer - Roma - Follain
Price: $37.50

GWP - OSEA Bodycare Deluxe Duo - Follain
Price: $28.00

OSEA - Salts of the Earth Body Scrub - SHEA BUTTER - Follain
Price: $48.00

Tata Harper - Clarifying Cleanser 1.7 oz - Follain
Price: $38.00

Follain - ULTRA HYDRATING MASK: Restore + Soften - Jojoba - Vegan - Follain
Price: $34.00

Follain - CLARIFYING SPOT GEL: Oil Control - Vegan - Follain
Price: $18.00

Hi and welcome 🙂 I’m Nicole – a mom of two boys, a wife, an entrepreneur, published author, and podcaster. I also have an advanced degree in Psychology and Human Development. I founded GenThirty to help thirty-somethings through their 30s with throughly-researched and trustworthy guides, reviews, and roundups based on my personal experience.

I am deeply passionate about living a less toxic, healthy, simple, and happy life. I’m so glad you’re here!

More about me here and connect with me on Instagram!