30 Best Foundations for Women in Their 30s [2023]

Looking for the best foundation for your 30s? Here are 30 foundations that look beautiful on all skin types at all price points. This post was updated October 2022 for the best and most up-to-date recommendations.

Finding the best foundation for your skin can be a daunting task, but it doesn’t have to be!

My goal is to help you find the perfect product that will suit your needs and skin type and keep you feeling confident all day long!

There are so many different types of foundations on the market, and it’s hard to choose the right foundation that matches your needs perfectly without all of the right information!

I want to find foundations that don’t settle into fine lines and pores or give you an uneven complexion. Both of which are bigger needs for me now that I’m in my 30s.

As we get older, our skin changes naturally. My skin concerns are definitely different now than they were in my 20s.

In my 30s, I’ve noticed my skin is less oily and fine lines are starting to appear around my eyes. I don’t mind these signs of a life well-lived but I do still want my makeup to look great on my face.

Keep reading to learn my top foundation picks for women in their 30s!

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At GenThirty we independently test products to bring you our most thorough review.

30 Best Foundations for Women in Their 30s

1. ILIA Super Serum Skin Tint SPF 40 Foundation – Top Pick

Coverage: Light
Best for: Dry skin to normal skin
Price: $48

ILIA Super Serum Skin Tint SPF 40 Foundation is another great option for women in their thirties. It is very lightweight and blends seamlessly.

This product is designed to look natural on your skin and you’ll love how it feels light – almost like a second skin!

It gives a light and dewy coverage with mineral SPF and active levels of skincare ingredients.

My take: I personally love this foundation and find it so beautiful whether my skin is dry or more oily. It gives the right amount of coverage and fades beautifully throughout the day.

2. Ere Perez Oat Milk Foundation – Top Pick

Coverage: Medium
Best for: All skin types
Price: $39

This foundation is absolutely gorgeous! It’s so hydrating and smoothing – definitely a top pick. It has wonderful ingredients, too!

It’s a foundation I don’t think most people know about. But it has super clean and minimal ingredients and I love the finish of it.

My take: This is one of my top favorite personal foundations. It’s the perfect amount of coverage and looks beautiful for hours and hours.

3. Saie Slip Tint SPF Tinted Moisturizer

Coverage: Light to medium
Best for: Dry to Normal Skin
Price: $36

This tinted moisturizer provides a beautiful dewy finish plus SPF! It has light to medium coverage which is perfect for evening out your skin tone.

My take: I love the dewy glow of this foundation! I say to avoid if you have oily skin.

4. ILIA True Skin Serum Foundation

Coverage: Buildable medium
Best for: All skin types
Price: $54

This easy to wear foundation is a fan favorite and it’s easy to see why!

It’s smoothing and has a buildable medium coverage that wears beautifully.

My take: This is a bit pricier than other foundations here but I like that it’s lightweight and has medium buildable coverage!

5. RMS Beauty “Un” Cover-Up Cream Foundation

Coverage: Medium to full
Best for: All skin types
Price: $52

This hydrating cream foundation is non-toxic and full of good-for-your skin ingredients. It’s buildable and leaves a glow without the greasy residue thanks to its hydrating ingredients.

I highly recommend this one if you have combo skin especially. Your natural oils will make the foundation wear beautifully throughout the day.

My take: Pick this one if you need more coverage – it definitely covers up redness and acne!

6. Vapour Soft Focus Foundation

Coverage: Buildable medium to full
Best for: Best for normal, sensitive or combination skin types
Price: $48

This thin and lightweight foundation provides great coverage for evening out your skin tone without feeling greasy or heavy!

It comes in 19 shades and offers skin-nourishing botanicals to keep your skin hydrated and happy throughout the day.

My take: This is another foundation that offers hydrating benefits. I would avoid if you have a lot of dry patches or are extra oily.

7. Givenchy Prisme Libre Skin-Caring Glow Foundation

Coverage: Light
Best for: All skin types
Price: $49

Givenchy Prisme Libre Skin-Caring Glow Foundation is a light coverage foundation that looks natural and improves your skin over time.

The formula contains glycerin from plants which helps to provide up to 14 hours of hydration and Nasturtium Extract which provides up to 12 hours of glow! It gives a flawless finish that people rave about.

My take: This foundation is beautiful if you’re in the market for a luxury foundation. It offers such a beautiful glowing base for the rest of your makeup!

8. IT Cosmetics CC Cream SPF 50+

Coverage: Full Coverage
Best For: Oily/combination
Price: $44

If you’re looking for a foundation with some coverage, try the IT Cosmetics CC cream. It’s designed to even out your skin tone while giving you a healthy glow.

You’ll love that it includes SPF 50 to protect against premature aging and wrinkles from sun exposure!

This foundation has a bit of a thicker consistency and I think it works best if your skin is slightly more oily.

My take: This was a go-to foundation for me when my skin was more oily! If you have oily skin, you’ll love the finish and the coverage.

9. Fenty Beauty Eaze Drop Foundation

Coverage: Light to medium
Best for: Normal to combination
Price: $32

Another great foundation choice for women in their thirties is the Fenty Beauty Eaze Drop Foundation.

This one has rave reviews! The coverage from this product is fabulous and it’s designed specifically to give you a natural finish that will last all day long without caking or settling into your pores.

You’ll love how lightweight this product feels on your skin too – even though it provides a lot of coverage!

My take: This foundation is super underrated. It’s a lightweight gorgeous coverage that leaves a very natural finish to the skin. It’s a great everyday foundation and I love the bottle.

10. TOM FORD Traceless Soft Matte Foundation

Coverage: Medium
Best for: Normal, Dry, Combination, and Oily
Price: $89

This foundation is great if you want to control your level of coverage, and the color selection is fantastic too – there are 40 different shades to choose from.

It is designed for long-wear coverage with light diffusing particles for a beautiful finish.

This foundation contains hyaluronic acid and is good for dark circles, fine lines, and wrinkles.

My take: This foundation has a large shade range and offers a smooth coverage for more mature skin. It’s definitely pricy though and I would suggest trying something at a lower price point before this one.

11. La Mer The Soft Fluid Long Wear Foundation SPF 20

Coverage: Medium
Best for: Normal, Dry, Combination, and Oily
Price: $140

Another excellent option for women in their thirties is the Soft Fluid Long Wear Foundation SPF 20.

This product is lightweight and you’ll love how it feels on your skin – plus, the coverage lasts all day long without settling into pores or fine lines! This one is great if you have oily skin too.

My take: This foundation is beautiful if you have the budget. It’s infused with skincare which is great if you wear foundation everyday!

12. Armani Beauty Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Coverage: Medium
Best For: Normal, Dry, Combination
Price: $69 (full-size); $45 (mini size)

The Luminous Silk Perfect Glow Flawless Oil-Free Foundation is a great option for women in their thirties with mature skin. It provides coverage without feeling heavy on your skin or causing breakouts.

It is formulated with Micro–fil™ technology which allows buildable color pigments to lay flat for seamless blending and layering.

My take: I loved the finish of this foundation but found it heavy to wear for many hours at a time. I think it’s best if you have normal skin and will wear makeup for 4-8 hours maximum.

Makeup tip:

Sheer out your favorite full coverage foundation with your moisturizer for a lighter finish.

13. NARS Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Coverage: Light
Best for: Dry, normal, and combination
Price: $46

The NARS Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30 is another fantastic option for women in their thirties.

This product provides a sheer, radiant coverage with buildable layers. It has vitamin C in it for brightening! This is a good ingredient if you have dark spots.

My take: This is a nice lightweight foundation that’s good for all skin types! I’d go with this one if you have a lot of dark spots to cover up.

14. Dior BACKSTAGE Face & Body Foundation

Coverage: Medium
Best for: Normal, Dry, Combination, and Oily
Price: $40

Another excellent foundation for women in their thirties is the Dior BACKSTAGE Face & Body Foundation!

This foundation provides a medium, buildable coverage that’s waterproof and sweat-resistant. It’s great if you live in a hot climate, workout a lot, or sweat frequently!

As a bonus, this foundation can be used on the face and body.

My take: This one is a winner all around! I love the finish and the bottle.

15. Shiseido Synchro Skin Self-Refreshing Foundation SPF 30

Coverage: Full Coverage
Best for: Normal, Dry, Combination, and Oily
Price: $47

If you’re looking for a full coverage foundation with SPF 30 protection, the Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 is another great option.

This product provides long lasting wear that won’t fade or settle into pores and it’s designed to hydrate your skin too!

It is an incredibly beautiful foundation.

My take: I LOVED this foundation so much! It really was self-refreshing and just looked more and more beautiful throughout the day.

16. SEPHORA COLLECTION Best Skin Ever Liquid Foundation

Coverage: Medium
Best for: Normal, Dry, Combination, and Oily
Price: $20

Another great option for women in their 30s is the SEPHORA COLLECTION Best Skin Ever Liquid Foundation.

This product provides a lightweight, medium coverage that feels like you’re wearing nothing at all on your skin.

It won’t skin into fine lines and helps your skin look naturally plump.

My take: A great foundation at a great price point! It’s lightweight but offers good coverage.

17. Crunchi Beautifully Flawless Foundation

Coverage: Medium
Best for: Normal, Dry, Combination, and Oily
Price: $50

The Beautifully Flawless Foundation from Crunchi is designed to be skincare as well as makeup.

It is buildable and adaptable for a smooth custom finish. I personally find it to have a natural matte finish on my skin.

My take: I think this foundation has a medium to full coverage and you need very little of it – even one pump is too much for a whole face! It really love the finish of it though and would go for this if you need more coverage or wear makeup for a long time.

18. wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil, Nourishing Foundation

Coverage: Sheer
Best for: All skin types
Price: Ranges based on retailed from $2.50-$5.50

The wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil, Nourishing Foundation provides a semi-matte finish with sheer coverage.

It’s formulated with hyaluronic acid and squalane – two hydrating and nourishing skincare ingredients.

This is one of the greatest matte foundations right now! Plus it’s one of the best drugstore foundations too.

My take: I love that this one is lightweight. I feel like I used a lot of it to get the coverage I wanted but it was truly beautiful! And it’s a great price.

19. Purito BB Cream

Coverage: Medium-buildable
Best for: All skin types
Price: Varies by retailer but less than $10

Another excellent choice for women in their 30s is the Purito BB Cream.

This product provides a natural finish with light to medium coverage and it contains SPF 50 protection!

It’s formulated without parabens, mineral oils, or artificial fragrance so you’ll get all of the benefits without any harsh ingredients that could irritate your skin.

My take: This is the perfect BB cream – you can’t convince me otherwise! I love the finish – it’s perfectly dewy without being oily.

20. tarte SEA Hydroflex™ Serum Foundation

Coverage: Medium
Best for: All skin types
Price: $35-$39

The tarte SEA Hydroflex™ Serum Foundation provides a lightweight coverage that’s perfect for women in their 30s.

It feels like you’re wearing nothing at all and it will hydrate your skin as well!

My take: This one is super hydrating and has great coverage. I liked it a lot!

21. Saie Slip Tint Dewy Tinted Moisturizer SPF 35 Sunscreen

Coverage: Light-medium
Best for: All skin types
Price: $36

If you need a foundation with SPF, the Saie Slip Tint Dewy Tinted Moisturizer SPF 35 Sunscreen is an excellent option.

This product provides lightweight coverage that feels like you’re wearing nothing at all and it has a gorgeous, dewy finish!

My take: The perfect foundation for the summer! The SPF is nice bonus.

22. Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25

Coverage: Light-medium
Best for: All skin types
Price: $41

The Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 provides a sheer, radiant coverage with buildable layers.

This product is designed to give you the most natural looking finish possible and it’s formulated without any harsh ingredients that could irritate your skin!

It contains SPF and primer and hydrates skin for up to 24 hours.

My take: I like this one for a light coverage. If you need more coverage though, I would skip it.

23. MILK MAKEUP Sunshine Skin Tint Clean SPF 30 Foundation

Coverage: Light
Best for: Normal to dry
Price: $42

If you need a foundation that provides medium to full coverage without feeling heavy on your skin, the MILK MAKEUP Sunshine Skin Tint Clean SPF 30 Foundation is a perfect choice.

This product has an oil-free formula and it also contains hyaluronic acid! It is silicone-free and includes coral-reef-safe, broad-spectrum SPF 30 sunscreen.

My take: I love that it is silicone free! It does come with less product than average, though.

24. NARS Natural Radiant Longwear Foundation

Coverage: Medium to Full
Best for: All skin types
Price: $49

The NARS Natural Radiant Longwear Foundation provides a medium-to-full coverage with an oil free formula.

This product contains moisturizing and antiaging ingredients so you’ll get the best of both worlds! It comes in 20 shades.

My take: One of my favorite foundations of all time – I have purchased this many times! It offers full coverage but is still glowy and youthful looking.

25. Kosas Revealer Skin-Improving Foundation SPF 25 with Hyaluronic Acid and Niacinamide

Coverage: Medium
Best for: All skin types specifically textured and sensitve
Price: $42

This Kosas foundation is a top-rated foundation, and for good reason!

It contains ingredients like niacinamide and caffeine to visibly brighten, smooth, and even skin tone. It also has peptides and hyaluronic acid to plump and hydrate.

Not to mention it contains squalane, arnica, and pro vitamin B5 to smooth and balance skin! It hits all of the major skin issues we have in our 30s.

My take: It has amazing ingredients and looks beautiful on the skin!

26. bareMinerals Original Loose Powder Mineral Foundation SPF 15 

Coverage: Medium
Best for: All skin types
Price: $35

The bareMinerals Original Loose Powder Mineral Foundation SPF 15 provides sheer to buildable full coverage.

This product is designed with a translucent, natural finish that can be layered as needed! It also contains broad-spectrum UVA/UV and is lightweight on the skin!

My take: Great if you have oily skin and want a powder foundation! I used this when my skin was at its height of oiliness.

27. Estée Lauder Double Wear Stay-in-Place Foundation

Coverage: Full Coverage
Best for: Combination and Oily
Price: $48

The Estée Lauder Double Wear Stay-in-Place Foundation provides full coverage and it will keep you looking flawless all day long!

This product is designed to stay put, even through heat or humidity. It’s formulated without parabens or fragrance so your skin stays healthy. A small amount goes a long way with this one!

My take: This has a cult-following for a reason. It’s perfect if you need lasting, full coverage makeup.

28. Urban Decay Hydromaniac Glowy Tinted Hydrator Foundation

Coverage: Medium
Best for: Combination and Oily Skin Types
Price: $29

The Urban Decay Hydromaniac Glowy Tinted Hydrator Foundation provides a light to medium coverage that’s perfect if you have combination or oily skin.

It also hydrates your skin while providing an easy, fresh look! This product is lightweight and provides a medium, sheer-able coverage.

My take: It is one of the most beautiful foundations for all skin, in my opinion. I loved this no matter how my skin was – it was always reliable!

29. Laura Mercier Tinted Moisturizer Oil Free Natural Skin Perfector Broad Spectrum SPF 20

Coverage: Medium
Best for: All skin types
Price: $49 (mini size $26)

The Laura Mercier Tinted Moisturizer Oil Free Natural Skin Perfector Broad Spectrum SPF 20 provides medium coverage and it’s formulated without any harsh ingredients.

It also helps to hydrate your skin while providing a fresh, natural look! This product has SPF protection as well.

My take: Great if you have more oily skin because it is oil-free! It has good coverage and is comfortable to wear.

30. HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica

Coverage: Medium
Best for: All skin types
Price: $45

This newer foundation by Lady Gaga is made with 20+ skincare ingredients to improve your skin while wearing your makeup!

Available in an astounding 51 shades, you’re sure to find something for your skin tone. It has a weightless formula that helps reduce redness in the skin as well as reduce the impact of environmental stress.

My take: I love that this is skincare and makeup combined! It has a beautiful finish and is definitely worth trying!

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Final Thoughts on TheBest Foundations for Women in Their 30s

These are the 30 best foundations for women with mature skin types. The good news is that these days it’s not too hard to find a good foundation! There are so many makeup products on the market that we have many options to choose from.

If you’re struggling with skin texture, the look of wrinkles, fine lines, and more, give some of these foundations a shot.