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Where To Shop For Clothes In Your 30s – 50+ Stores

Wondering where to shop for clothes in your 30s? In this post, we will cover 50+ stores to shop at!

Shopping for clothes in your 30s is a challenge. Your personal style might vary quite a bit from what is currently trendy. We’ll cover everything from trendy places to shop, to curating a reliable capsule wardrobe of classic staples and investment pieces. Whether you work from home or the office and need a business suit, there will be places for you on this list!

As a general tule, you want to fill your wardrobe with not just timeless things but things you’ll actually wear! Your thirties being about a lot of life changes and ultimately you want your wardrobe to reflect what you wear the most.

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Tips For Shopping on a Budget in Your 30s:

This list covers stores at a variety of different price points but the majority of them are what I would call mid-range pricing with most items falling between $40-$80.

Here are a couple of ways to save money on clothing, even investment pieces:

  • Sign up for a store’s email list – you’ll likely get a coupon for anywhere from 10-25% off
  • Wait for sales – keep an eye on specific items you want to purchase and wait for a sale
  • Consider buying second hand – it’s better for the environment and your wallet too
  • Define your style – knowing your style will make it easier to buy only what you’ll actually wear
  • Resell anything you have – if you have things that are from quality brands, you can resell them on places like Mercari and put that money towards buying something you’ll wear instead
  • Get cash back – Use TopCashBack or Rakuten to get money back on your purchases

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Where To Shop For Clothes In Your 30s – 50+ Stores

Classic Staples


Considering themselves “luxury without labels,” Italic sells a variety of “classic silhouettes reimagined with fine craftsmanship, subtle details, and exquisite materials.” Their products are designed to last and go the distance.

J. Crew

J.Crew is a classic staple store that makes mid-Atlantic styled pieces that will carry you through all season. They do have some trendy pieces but are widely known for their classics like the Short Trenchcoat.

Shop J.Crew here

27 Miles

27 Miles is a SoCal based brand started by a husband and wife duo inspired by Malibu, California. They have a cotton and cashmere collection that an adds an edge to classic style.


Reformation is aiming to be climate positive by 2025. They offer chic women’s wear from denim to shoes to wedding and party dresses.

Shop Reformation

Silk Maison

Exactly what you’d expect, Silk Maison offers classic like the silk slip dress and trench coat at a reasonable price point. Quality meets design here while making the perfect pieces for a classic wardrobe.

ASTR The Label

ASTR offers casual summer styles that somehow still have a fanciful elegance to them. This small boutique will have you wearing your dream European vacation wardrobe.

Shop ASTR The Label

Ivy City Co.

Ivy City Co makes the most beautiful dresses for any occasion. They drop new styles weekly so make sure to follow them on Instagram for the latest. They make everything from formal wear to dresses that could be called smart casual. You can also go for a casual look with most of their pieces!

Good American

Denim for every body type? Sign me up! Good American also has shorts and swim in many sizes.

Shop Good American here


Quince offers classic staples and basics in neutrals and bold, wearable colors. They are at a great price point with a high focus on comfort and wearability. Their leather jackets and bomber jackets are statement pieces on their own.

Shop Quince here.

Blank NYC

You probably know Blank NYC best for their jackets. They have everything from trendy shackets to fun prints like this butterfly “One With Nature” Jacket style pictured below.

Shop Blank NYC here

7 For All Mankind

The OG of skinny jeans, 7 for all Mankind specializes in denim but also offers classic styles in tops, shorts, and more.

Shop 7 For All Mankind here.


Born in Paris, Sézane brings classic Parisian style to your outfits by marrying quality and design. You’ll feel beautiful in all of their pieces.

Shop Sézane here

Banana Republic

Banana Republic has been a go-to for work wear and professional wear thirty-something women and beyond for years. They are one of the best places for stocking your closet with things like dress shirts.

Shop Banana Republic here

Stitch Fix

Stitch Fix is a styling service that curates a five-piece selection for you based on your clothing preferences and needs. It’s custom and curated, plus you can shop directly from an online selection of Stitch Fix-only deals once you’re a member.

Get $20 credit to Stitch fix here

Rag and Bone

Rag and Bone is a sophisticated city chic brand that blends fashion, comfort, and confidence. Shop their skinny jeans or flare styles as you try new fashion trends for a new decade!

Shop Rag and Bone here


Lively sells activewear, bras, swimwear, and under garments not just for the everyday gal but also in maternity styles as well. They have classic silhouette in fun colors. Their activewear and bras also have a cult-following so you know people really love them!

Shop Lively here


By now, most of us have heard of Anthropologie. Their stores have a dreamy bohemian that’s also reflected in their clothing selection. Outfit your wardrobe with a couple pieces from here that you really love and you’ll wear them again and again!

Shop Anthropologie here


Madewell is known best for perhaps their perfect denim but also their sweet, classic styles that make everyone look good. If your outfit comes from Madewell, you know you look fantastic.

Shop Madewell here


Eloquii offers both trendy and classic designs in bold and simple prints in plus sizes. Their focus on plus size fashion makes them inclusive which is a core part of their business model. They offer everything from casual shirts to trendy denim and everything in between.

Shop Eloquii

Ann Taylor LOFT

LOFT has lots of styles that vary from workwear to casual. Their styles are quite classic like pencil skirts and a dress shirt, but also come in fun colors. They have a variety of size options too. Plus everything is almost always on sale either in store or online.

Shop Loft here

New York and Company

What seems like a throwback from the ’00s, New York and Company is still thriving. They recently collaborated with Gabrielle Union on a collection. It’s still a great place for thirty year olds to shop.

Shop New York and Company

Sustainable Shops

Shopping sustainably is the new era of the future. Building your closet in a sustainable way helps not only the planet but your wallet too. The fashions industry is known for its unethical practices and environmentally detrimental resource use. Supporting brands that use ethical factories and sustainable materials is a way to vote with your dollars.


Tradlands makes high quality sustainable basics that you’ll love for years to come. Their sweaters, dresses, and Paloma pants are are timeless bestsellers that you’ll pass down through generations. Don’t miss the Shelter Cardigan – it is a wardrobe must-have.

Shop Tradlands here

Christy Dawn

Christy Dawn is unique brand – their bohemian styles are made from regeneratively grown cotton and ethically made

Girlfriend Collective

Girlfriend Collective makes activewear, loungewear, and more out of recycled water bottles. Their clothing is not only chic but comfortable and perfect for workouts. Their bright colors are the statement of their brand. Definitely try their Float line!

Shop Girlfriend Collective


For all things underwear, bras, pajamas, and loungewear, Boody should be your go-to. Their clothing is made out of naturally grown and sustainable bamboo.

Shop Boody here


Nuuly is a clothing rental company that allows you to rent clothes for a flat monthly fee. You can get everything from bold patterned designs to classic pieces to wardrobe items for special occasions. New arrivals are added weekly and they feature many brands from this list including Free People, Anthropologie, Gal Meets Glam, Citizens of Humanity, and more.

Sign up with Nuuly.

Give a Damn Goods

Offering statement graphic tees, Give a Damn Goods apparel is for social justice warriors, activists, environmentalists, and do-gooders all around! Their tees are sustainably sourced and ethically printed in Seattle.

Save 10% at Give a Damn Goods with code GEN20


Aritizia is a blend of classic styles and silhouettes with a trendy take. Their new linen collection is the perfect European summer vibe.

Shop Aritzia here.


Consider Kotn a more grown-up, more sustainable version of American Eagle. Their styles are simple, classic, and comfortable. Their products are ethically made using OKEO-TEX certified fibers.

Shop Kotn here

Naked Cashmere

Naked Cashmere offers sustainable basics made of, you guessed it, cashmere. Their classic styles accentuate and level up any outfit and look.

Shop Naked Cashmere


Wolven sells activewear that’s not made just for yoga! It’s made of sustainable materials and has a cult-following. That’s how you know it’s good. Check out their reversible styles while you’re browsing their website.

Shop Wolven here


Vuori makes sustainable activewear and clothing for every day life. They have everything from hoodies and jackets to jumpsuits and skirts. They’re made for the gal or guy who likes to move.

Shop Vuori here

Pact Apparel

Pact has everything from cute basics to tie-dye tops and dresses. They also have maternity clothes and sleepwear plus clothes for kids too. You can shop for the whole family in one place.

Shop Pact


Boden has all kinds of classically stylish pieces to freshen up your wardrobe. From dress shirts to casual summer dresses, they have lots of options to pick from.

Shop Boden here


Outer Known is a chic sustainable brand that features classic shore styles. They have the Outerknown 10 which is a capsule collection of their most popular 10 styles.

Shop Outerknown here

People Tree

People Tree is a sustainable brand that offers cute organic cotton staples that will carry you from season to season. They have amazing end of season sales so check back frequently for deals!

Shop People Tree here


You might know Cuyana best for their bags but they also sell a variety of sustainably-made clothing pieces as well. Their pieces are classic and comfortable, plus you’ll feel good about buying clothing that’s not harming the earth.

Shop Cuyana here

Ten Tree

Ten Tree clothing offers a huge variety of pieces. Their mission of earth-first keeps the environment and sustainable practices at the heart of their business. For every piece of clothing purchased, they plant 10 trees.

Shop Ten Tree

Marine Layer

To me, Marine Layer is the hip, cool girl of sustainable fashion. Their styles are deliciously vintage and high quality. Every piece I own from Marine Layer from basics to jackets are going to be in my wardrobe for a long, long time. I wish they had larger sizes available – I think that is one place Marine Layer can improve.

Shop Marine Layer here

Trendy Shops

Free People

Free People is known for their bohemian styles. From jeans to dresses to skirts and cardigans, you’ll definitely find something you love here!


Modcloth is known for their vintage-inspired styles. They make super cute statement pieces that are flattering for all body types. Their size range is very inclusive.

Shop Modcloth here


Of course Nordstrom is always a go-to for for both trendy pieces and classic staples. They offer a variety of pieces at all different price points.


Selling trendy beach and vacation wear, you’ll want to check out Lattelier before you head on your next summer vacation.


A more affordable online boutique, Versona offers a variety of trendy style capsule collections varying from denim to dresses and everything in between.


Mango is an online boutique offering trendy styles that thirty-something women seem to love! They have a huge selection of trendy, fashionable workwear and also offer options for kids, teens, and men as well.

Shop Mango here

Baltic Born Clothing

Baltic Born offers a stunning collection of dresses from casual day wear to wedding guest (or bride), they have something for everyone. They also offer a variety of sizes at mid-range price points.

Shop Baltic Born here


Revolve is a slightly more trendy but still classic styled store like Nordstrom. They carry many different brands that put edgy twists on classic pieces.

Shop Revolve here

Lucky Brand

Lucky makes American-inspired denim wear plus tops, dresses, and more. Their pieces have a vintage, lived-in, and well-loved feel with a modern, comfortable twist.

Shop Lucky here


Zara has come under fire for their manufacturing process in the past, however, if you choose to shop there they do have a variety of comfortable trendy pieces that will last for a few years.

Shop Zara here

Petal and Pup

An online boutique that features feminine silhouettes in dresses, jumpsuits, pants, skirts, tops, and more. Their gentle color palettes mix fun trends while also being timeless styles you’ll wear again and again.

Shop Petal and Pup here

Little Mama Shirt Shop

Putting this under “trendy” because they release seasonal collections for not only moms and babies but also teachers and holiday-lovers too. Stay in the know by following them on Instagram for info on their latest collections.

Shop Little Mama Shirt Shop here

In Summary: Where To Shop For Clothes in Your 30s

I hope this round up of must shop stores inspires you to try new styles and branch out from your favorite stores. The shopping struggle as you get older is challenging. You might be trying to build the perfect wardrobe of exceptional quality on a budget. Or your old clothes don’t fit quite right anymore. Maybe you’re trying to move past the styles of last year. Whatever the case may be, I hope this guide of where to shop for clothes in your 30s was helpful!

About the Author

Nicole Booz is the founder of GenTwenty and GenThirty. She is an entrepreneur, author of The Kidult Handbook, and most importantly, Mama to two beautiful little boys. She loves reading, organizing her home, and living a simple, less toxic lifestyle. You've seen her in The New York Times, TIME, Insider, Inside Edition, New York Post, NextAdvisor, Forbes, Yahoo, HuffPost, and U.S. News & World Report.


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